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Information campaign regarding the novel coronavirus

On 24 March 2020, the Swedish Civil Contingencies Agency (MSB) was directed by the Government to carry out a major information campaign in order to provide coordinated information on the new coronavirus. The awareness action is carried out in cooperation with the Public Health Agency and the National Board of Health and Welfare. The goal is to reach as many as possible in Sweden’s population.

The coronavirus crisis is impacting society in every way, not least with respect to the flow of information. Confirmed information and rumors are disseminated simultaneously, which creates confusion and concern regarding the facts.

The communication objective for the initiative is for people to know what they can do themselves in order to slow down the spread of contagion. It shall also contribute to people being active and persistent in helping to slow the spread of contagion and limit its impact on society.

The information campaign consists of three parts

The information campaign consists of three parts, which will be running simultaneously in order for it to reach as many people as possible.

One part is for the campaign to use advertisements in traditional and social media, such as newspapers, radio, TV, and digital information boards, for the broad distribution of the information. This part of the campaign is estimated to reach more than 90 percent of the population.

There are target groups that may be more difficult to reach, such as people with certain functional variations, newly arrived, the elderly, and minority groups. This is why MSB, as a second part of the campaign, will be working together with associations, religious communities, voluntary organisations, and other authorities in order to ensure that the message reaches as many people as possible.

As a third part of the initiative, the regular press conferences arranged together with the Public Health Agency and the National Board of Health and Welfare continue. There, the media will have an updated situational analysis from the authorities, as well as the opportunity to ask questions.

Krisinformation.se will be the main site for the initiative in its role of gathering confirmed information from Swedish authorities.

Read current and confirmed information on the new coronavirus covid-19 at krisinformation.se





Latest reviewed: 11 December 2020

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