MSB tasked with new communication efforts related to COVID-19
Due to the increasing spread of infection in Sweden this autumn, the Government has commissioned MSB, the Public Health Agency of Sweden, and the county administrative boards to coordinate, strengthen, and expand public information on the pandemic.
In order for more people to follow applicable guidelines and restrictions related to COVID-19, the Public Health Agency of Sweden, county administrative boards, and MSB shall increase their communication efforts. This especially applies to the introduction of local general guidelines in the Regions.
The communication shall especially target those groups and situations where the spread of infection is increasing or risks increasing, and where compliance with guidelines and recommendations is lacking.
– Handling the pandemic, both limiting the spread of infection and other negative social consequences, is dependent on our cooperation. We are all individually responsible for following the guidelines and recommendations daily. The rapid spread of infection has now led to the introduction of local guidelines based on regional needs – and this places high demands on all responsible stakeholders to coordinate communication, says Communications Director Morgan Olofsson.
In order to further strengthen the coordination of communication on a national, regional, and local level, the authorities shall prepare a common communication strategy where it is clear that there may be regional adjustments and different focuses. The authorities shall continue supporting local and regional stakeholders when introducing local general guidelines in the region.
– Responsible parties are working together. Common plans have been drafted, as well as supporting documentation in the form of templates and checklists with the purpose of helping accountable managers, and county administrative boards have gathered good examples, but we welcome a clear commission with additional focus on coordinated communication to the public, says Morgan Olofsson.
MSB, the Public Health Agency of Sweden, and the county administrative boards have had their first briefing on how to continue the work.
– We are currently ensuring that this ties in with the operational handling, that it is based on the current situation, and that we can cooperate on different geographical levels and based on our different commissions, where we at MSB have the role of coordinator, says Anneli Bergholm Söder, Director of the Response and Operations Department.
The common communication strategy shall be presented no later than on 9 December 2020. Results of the communication efforts shall be reported on a regular basis and be finally presented no later than on 1 September 2021.
Current information is available on the intra-agency website krisinformation.se. There, you will also find updated and confirmed information on the regional general guidelines. The public can also call 113 13 for questions on applicable recommendations and guidelines.