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Published: 6 May 2020 , [Missing text '/pagetypes/nescardpage/atFull' for 'English'] 13:36

More than a million viewers have been following the daily press briefings

There has been a great deal of public interest in the daily press briefings held by the Public Health Agency of Sweden, the National Board of Health and Welfare, and the Swedish Civil Contingencies Agency, MSB.

On one occasion in April it was estimated that close to 1.5 million viewers and listeners were following the press briefings.

”In a difficult situation like the one we where currently find ourselves, it is heartening that people take in the information that’s available,” says Morgan Olofsson, Director of Communications at MSB.

In times when a crisis or incident affects many people, the need for clear, accurate and regular information is of great significance. This is demonstrated not least by the daily press briefings arranged by the Public Health Agency of Sweden, the National Board of Health and Welfare, and MSB. Every weekday since the beginning of March, people have been able to follow the live transmission of the press briefings at 14.00 on different channels – and it turns out that a very large number of people listen to the information provided at the press briefings.

”We requested ratings and listener numbers, and our rough estimate is that close to a million radio listeners and TV viewers follow the press briefings via live broadcast media, with a peak in mid-April of almost 1.5 million viewers/listeners. And to this we have to add a number of channels broadcasting via the web,” says Morgan Olofsson, Director of Communications at MSB.

Why do you think so many people follow the press briefings?
”Communication is very important for how we as a society and as individuals manage and reduce the spread of infection. Indeed, it is decisive. I think people feel a need to learn about what is happening and to follow the situation in the community. In a difficult situation like the one where we currently find ourselves, it is heartening that people take in the information that’s available,” Morgan Olofsson says.  

Statistics from krisinformation.se
Krisinformation.se, which provides confirmed information from Swedish authorities, had just over 200,000 unique visits between January and April last year; during the same period this year the website had four and a half million unique visits. The most viewed news items on krisinformation.se in April were from the National Board of Health and Welfare (about risk groups) and from the Public Health Agency of Sweden (about how we can all reduce the spread of infection and about a different Walpurgis Night this year).

Statistics from 113 13
During today’s press briefing MSB also presented statistics from 113 13, which is Sweden’s international information helpline that members of the public can call to get information about major incidents and emergencies.

Figures for 113 13:

  • 2,000 incoming calls on weekdays and just over 1,000 daily calls on weekends.
  • There were 38,000 calls to 113 13 over the course of a single day in April.
  • During the period from 1 March to 30 April last year there were 2,125 incoming calls. In the same period this year the number of incoming calls was 308,774.


The most common questions are:

1. Does it mean that the danger is past when the Public Health Agency ssys that there are indications of a flattening of the curve?
2. Will I be able to travel this summer?
3. Questions about increased testing (will they be included, and how is testing done?)
4. What is the situation right now?
 

Published: 6 May 2020 , [Missing text '/pagetypes/nescardpage/atFull' for 'English'] 13:36

Latest reviewed: 6 May 2020

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