Emergency Preparedness Week 2020 will be part digital
Due to covid-19, this year’s edition will differ in format and content from earlier editions – and be partly digital.
”Emergency Preparedness Week aims to highlight people as a resource in emergencies,” says Dan Eliasson, Director-General of MSB.
The purpose of the national campaign that is Emergency Preparedness Week is to remind people of how different types of emergencies, and ultimately war, can affect our day-to-day life. The campaign also aims to encourage people to make certain preparations at home before anything happens. Well informed and well prepared people are an asset in a public emergency.
Adapted format and content
Against the background of the ongoing pandemic, this year’s Emergency Preparedness Week will focus on all the private individuals and associations who are currently contributing actively to Sweden’s management of the emergency. Every day, countless initiatives are taken to give help and support to people who need a bit of extra consideration and care. What we do and learn today will build our resilience for future emergencies as well.
”Emergency Preparedness Week aims to highlight people as a resource in emergencies. In dealing with the pandemic people have been given, and have taken, considerable personal responsibility for slowing the spread of infection – they need to be seen, strengthened and validated for this,” says MSB’s Director-General, Dan Eliasson.
Digital initiative in order to follow current recommendations
The campaign will be partly digital in order to follow the Public Health Agency of Sweden’s advice and recommendations. Normally it is municipalities and other stakeholders who run the campaign by arranging various activities directed at the populations of each municipality. This year MSB will take on a bigger role in carrying out the campaign, as many municipalities, county administrative boards and others are heavily burdened by the pandemic. Still, it remains up to each municipality to make their own assessment of whether, and if so how, to take part. It is possible, for example, to arrange safe activities outdoors.
Artists to pay tribute to initiatives
Every afternoon at 15.00 during Emergency Preparedness Week, different artists will pay tribute to an initiative live on Instagram. Anyone who wants to can also send a personal tribute to someone who is contributing to managing the emergency by emailing email@example.com. To watch the artists perform and see all the other tributes, go to dinsäkerhet on Instagram.
”One of our most important assets when we are threatened by something is our will to help each other. In an emergency the vast majority of us show humanitarianism, responsibility, solidarity, and a will to actively contribute. That is worth celebrating,” says Dan Eliasson.
The goal of this year’s campaign
The goal of Emergency Preparedness Week 2020 is to create the feeling among Sweden’s population that:
- Their initiatives, efforts and active contributions to managing the emergency are necessary, noticed and appreciated, and will help us cope with and overcome serious emergencies now and in the future.
- We are in this together. Government agencies, regions, municipalities, organisations and businesses have a great responsibility, but every single person who lives in this country also has a responsibility – together is how we overcome this.
- A common threat brings out our good sides, and strengthens us as a society and a collective.