The information campaign has already started to a lesser extent on Facebook and Instagram as well as information via Spotify and radio. A video was shown on Facebook and Instagram in Swedish and English, while information was disseminated via Spotify and radio. Six million people have already been reached via social media and 600 000 people in the Stockholm region via radio broadcasts. The information provided on social media was also supplemented by several languages.
The communication objective for the initiative is for people to know what they can do themselves in order to slow down the spread of contagion. It shall also contribute to people being active and persistent in helping to slow the spread of contagion and limit its impact on society.
The information campaign consists of three parts, which will be running simultaneously in order for it to reach as many people as possible.
One part is for the campaign to use advertisements in traditional and social media, such as newspapers, radio, TV, and digital information boards, for the broad distribution of the information.
There are target groups that may be more difficult to reach, such as people with certain functional variations, newly arrived, the elderly, and minority groups. This is why MSB, as a second part of the campaign, will be working together with associations, religious communities, voluntary organisations, and other authorities in order to ensure that the message reaches as many people as possible.
As a third part of the initiative, the regular press conferences arranged together with the Public Health Agency and the National Board of Health and Welfare continue. There, the media will have an updated situational analysis from the authorities, as well as the opportunity to ask questions.
Krisinformation.se will be the main site for the initiative in its role of gathering confirmed information from Swedish authorities.