The information will feature widely in media such as print media, radio, TV, social and digital media, and on billboards across Sweden. The focus will be on social media initially, shifting to outdoor visibility towards the end of the period. All the information will refer to krisinformation.se.
This is the overall message, with a direct, objective and empathic tone in the underlying messages conveying gratitude to all those who are holding out. At the same time, because the situation remains serious, everyone will be urged to continue following the Public Health Agency of Sweden’s recommendations and to read current and comprehensive information from the authorities on krisinformation.se. The communicative objective is to express resilience, solidarity and shared responsibility.
The formulation of content will continue to be adapted to specific target groups, with messages devised in consideration of the new recommendations that the Public Health Agency of Sweden may issue during the summer. The information will continue to be translated into various languages in order to reach those who need information in other languages than Swedish.
When visitors come to our country it is their responsibility to find out what rules apply in Sweden, such as traffic regulations, laws and so on. Information is available in 22 languages on Krisinformation.se, and this information is easy to find via Visit Sweden (Swedish tourist agencies), ferry terminals, airports, railway stations and other locations that tourists often visit.