Jump to content
Published: 20 April 2020 , [Missing text '/pagetypes/nescardpage/atFull' for 'English'] 19:10

Behavioral changes in the population are holding

The previous behavioral changes are holding. Kantar Sifo’s latest survey shows that almost the entire population maintains their changed behavior due to the coronavirus pandemic. Mainly, people are washing their hands more frequently, avoiding shaking hands, and keeping up with the news more than usual.

Measurements are ongoing since 21 March 2020. This is the third report and it is based on the period 9-16 April 2020. The target audience is the general public, 18 to 79 years old, and the selection has been made at random from Kantar Sifo’s online panel.

Reduced physical contact

The main behavioral changes are the same as found during previous measurements (washing hands more frequently and more thoroughly, avoiding shaking hands, keeping up with the news more than usual), but we note that people are avoiding social activities outside the home to a greater extent than before and that they seem to avoid kissing and hugging to a slightly higher degree (an average of 51 percent across the entire measurement period, compared to an average of 59 percent during the last week). In addition, the percentage of people keeping up with the news more than usual has decreased from 70 percent (at most) to 63 percent. However, the average is holding fairly steady, currently at 67 percent.

  • Washed hands more frequently or more thoroughly (86 percent)
  • Avoided shaking hands (85 percent)
  • Kept up with the news more than usual to get information (67 percent)
  • Participated in social activities to a lesser extent (69 percent)
  • Used hand sanitizer (hand disinfectant) (60 percent)

Continued concern for the economy and healthcare

The main concerns in the survey remain the same as before:

  • That unemployment will rise (87 percent)
  • That many companies will experience serious financial difficulties (87 percent)
  • How our welfare system will withstand the effects of the coronavirus (72 percent)
  • That healthcare services do not have the capacity to take care of me/my family members (63 percent)
  • Decreased value of my savings (55 percent)

60 percent of those who responded to the survey think that the measures carried out in Sweden to limit the spread of the coronavirus are well-balanced between public health and the economy.

69 percent has a very positive or a positive outlook on the future based on how we succeed globally in handling the coronavirus.

Likelihood of falling ill

The likelihood of becoming infected is still perceived as high by the younger age groups (18-29; 57 percent, and 30-49; 58 percent) compared to 25 percent in the age group 65-79 who believe it is likely.

Kantar Sifo survey: Survey of the public regarding the coronavirus (in Swedish)

Published: 20 April 2020 , [Missing text '/pagetypes/nescardpage/atFull' for 'English'] 19:10

Latest reviewed: 20 April 2020

Go back to the top