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Positive reception of the brochure If Crisis or War Comes

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Published: 2018-07-05 kl. 13:08
The brochure If Crisis or War Comes that was distributed to all households by the Swedish Civil Contingencies Agency (MSB) during the end of May has enjoyed a widespread positive reception by the public. 76 percent have read the content and 91 percent acknowledge receiving the brochure.

In connection with the campaign Crisis Preparedness Week, that was conducted in late May and early June, MSB distributed the brochure If Crisis or War Comes to every household nationwide, totaling 4.8 million households. The brochure instructs people about how to prepare for various civil crises and ultimately imminent war.

One week following the distribution, 5,760 individuals participated in an online survey conducted by the research agency Demoskop about the public’s reception of the brochure. The results indicate generally positive attitudes.

  • 51 percent have read all/most/parts of the content. 26 percent skimmed the brochure.
  • 79 percent have saved the brochure.
  • 66 percent perceived the brochure as very good/somewhat good.
  • 34 percent plan to improve household preparedness.

“It is gratifying that the reception has been so positive, better than we could have hoped for. It demonstrates that many consider security and preparedness to be important issues and that there is a demand for more and accessible information”, says Christina Andersson, project leader at MSB.

The reception varies in some ways, for instance between counties. For example, it is more common to plan to improve household preparedness among populations on Gotland and in Uppsala county compared to populations in Örebro or Blekinge counties. The results show that Stockholm county has the least sense of responsibility, and that Norrbotten county has the greatest, after receiving the information.

The brochure has sparked involvement but also caused anxiety

The survey shows that communication between individuals about the brochure is common. 34 percent indicate talking to others about its content. 24 percent respond that they experienced anxiety when receiving the brochure.

“Even if it could be perceived as disturbing, it contains important civil information that reflects the times that we live in. MSB distributed the brochure out of concern for all Swedish residents and to ensure that all people can sufficiently prepare themselves and their relatives in the case of a crisis. We want to convey that it is possible to improve your own safety,” says Christina Andersson.

The campaign Crisis Preparedness Week that took place in municipalities nationwide at the same time as the brochure was distributed, has also demonstrated significant impact since more municipalities participated in the campaign compared to the previous year. As many as 275 municipalities, out of 290, promoted the campaign in some way, often supported by not-for-profit civil defense organizations and local businesses.

To access the survey about the brochure, click here.

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